Printed Media vs Electronic Media

Generalization shift is common to us today, along with advance technology everything move from old pace to another pace, unexceptionally published media. Langeveld, M (2009) believes that printed media is still the king. On the other hand, he also admits that web has change the origin or nature of journalism. Further discussion will focus on existence of printed media and the effect of the trend shifting.

Is printed media dead?
Initially, printed media is the most powerful media to get information in the past because there is no other source to get information. Nowadays, Many people turn away to electronic media such as e-newspaper, website, television, etc.

Yet, even though circulation of newspaper dropped for few last years, it does not mean that newspaper dead. It proven by statement stated previously that ‘television will beat newspaper’, but until today newspaper still exist and have its own loyal reader (Reid, D 2006). According to Killman, L (2006), there is no doubt in electronic media growth in future but there is still a future for print.

(Source:http://www.niemanlab.org/author/mlangeveld/)


What is the effect of shifted trend in publishing media?

First thing will affected is journalism sector. A journalist forced to get information as soon as possible (ASAP) because fast-paced of internet would be the threat for printing media. Once the information available in internet, people does easily to read it and even download it. Therefore, to sustain in this industry and have strong stand in competition with electronic media, UNESCO Media Development (2007) has some strategies for journalist such as giving technical support for local and commercial initiatives in print media, improve the technical quality and increase standard quality of the print media content, and lastly expand and increase readership of print media.

Secondly, it would affect to financial area. From the first time, people paid for monthly fee newspaper or other print media like magazine. Now, people can get information free of charge from the internet. This condition shakes the print media company financially, since how they can compete with free thing. As Rousselot, F (2006) says that internet is problem, but it is also the solution. Print media company earn money by borrowing internet’s business model through advertising.

References:

Josefowicz, M 2009, 'The Fallacy pf the 'Print is Dead' Meme, Media Shift, viewed 11 June 2010, <http://www.pbs.org/mediashift/2009/04/the-fallacy-of-the-print-is-dead-meme117.html>.

Langeveld, M 2010, 'Moderating declines: Pasing the NAA's spin on newspaper circ data', Nieman Journalism lab, viewed 12 June 2010, <http://www.niemanlab.org/author/mlangeveld/>.

Reid, D 2006, 'Papers battle online new sites', The BBC's flagship technology programme, viewed 11 June 2010, <http://news.bbc.co.uk/2/hi/programmes/click_online/6220424.stm>.

UNESCO 2009, 'Print and Electronic Media', Communication and information, viewed 11 June 2010, <http://portal.unesco.org/ci/en/ev.php-URL_ID=1528&URL_DO=DO_TOPIC&URL_SECTION=201.html>.